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case study
Goodtimes branding & packaging
Having been in the market since 1969, Goodtimes was in dire need of a modernized appearance while preserving its friendly, approachable brand essence. The design also required high flexibility for execution on packaging and other collateral. Additionally, the aim was to enhance shelf visibility through the strategic use of red and white colors.
extending the design
After the identity was approved, a graphics guide was established to ensure consistency across various applications. This guide serves as a valuable tool for handing off to other stakeholders, facilitating the maintenance of a uniform design across all applications.
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